Listen More Sell More Series By Ronald Joseph Kule & Arte Maren

d Back Story/Description by Ron Kule

In 1970, I began a sales career to support my writing career. Pushed into sales management to manage a crew of 22 salespeople, I researched and developed an efficient approach to selling and to sales training to help my team become #1 and stay there.  It worked. Consequently, I published some of the data in a softcover book, Sell Better Sell Easier Sell Anything Artfully.

By sheer coincidence years later, I discovered that my unique approach almost matched word for word an ad-copy formula written in 1898 by advertising giant E. St. Elmo Lewis. His accomplishments led to his posthumous induction into the Advertising Hall of Fame. Lewis' ad-writing formula swept the nation's sales industry in the early years of the 20th century.  In the post-World War I vacuum, psychology infiltrated sales training books, resulting in the omission of correct, basic data and definitions of keywords related to selling, dismissing a general use of the formula that had proven earlier to be so effective! 

Today, with the addition of more text, anecdotal success stories, and exclusive, hands-on selling exercises developed by the two co-authors this second edition of the first volume of the LISTEN MORE SELL MORE series of sales-training books is arguably the most fundamental approach to sales training. With this book, anyone can learn to predictably sell easily and well.  Here are the correct, rock-bottom basics of how to sell anything... set in a format that is easy to follow and learn.

Listen More Sell More ~ Volume One: The Anatomy of a Sale delivers MORE than what is expected, including a killer closing technique!

The second and third volumes are slated for release late in 2018.


Listen More Sell More grabs the reader by the lapels and insists on being put into action.  The unique format makes Kule & Maren's book simple, direct, easily absorbed, and applied. Readers will actually sell better, sell easier and, perhaps like the author himself, come to sell artfully.”   Karen Nelson Bell, best-selling author, Nothing Down for Women.

Listen More Sell More is a very good book for people who are looking to develop their skills in salesmanship.”  — Patrick Valtin, President/CEO, New Era Management International

“The difference between the data in this book and other sales books is its simplicity and applicability. This book REMOVES the ‘effort’ and that little sensation of panic you can get in sales, where you feel you have to say all the right things to close the person standing in front of you and make sure they buy now!” — Kathy Sweigart, Personal Consultant

“Thank you for the dedication of your talents in assisting our company’s growth.  The techniques you have developed and the skill set you employed in your successful sales efforts, you now teach in your sales training book, Listen More Sell More. I could not give a higher recommendation than you or your teaching methods.  Thank you for your professionalism, integrity, and friendship.”  -- Rob Crisp, President, Wellife Global 


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