Books by Ronald Joseph Kule: Biographies, Novels, and Sales Book Courses that inspire, uplift, entertain, and empower readers!

"Listen More Sell More" Sales-Training Book Series


The Back Story

     I began selling in 1970. Having demonstrated success to the company owners, they handed me a door-to-door sales crew of eight, which grew to 22 salespeople. To help them, I researched and developed an easy-to-learn, effective sales approach which resulted in my team being Number One for several months in a row. 

     Purely by accident, I discovered, 10 years later, that my unique approach nearly matched an ad-copy formula developed in 1898 by advertising giant E. St. Elmo Lewis, whose accomplishments led to his posthumous induction in the Advertising Hall of Fame. 

     Post-World War I, psychology infiltrated sales-training, resulting in the omission of not only basic, how-to-sell data but also key definitions and skills related to selling!  Yet, before the war, their general use had worked well across America!

     I went on to train scores of other salespeople and I used my approach in my sales. In my 39-year sales career, I was always in the Top Five of any company I represented, including selling products in-home and to consumers in offices; and advertising & marketing products and services to restaurateurs in 60 cities, and community bankers, credit union managers, auto dealers, community hospital directors and Boards of Directors throughout 49 U.S. states and five provinces of Canada. 

     At my last sales position, I was #1 in Sales for 18 years in a row with a multi-million in annual sales, international marketing & media production company.

     Easy-to-read-and-learn text and true stories from my sales career and hands-on selling-skills exercises make the LISTEN MORE SELL MORE sales-training books and courses arguably the most fundamentally correct approach to selling available anywhere today!

     Listen More Sell More Volume One: The Anatomy of a Sale includes a killer closing technique that can drive UP anyone's closing ratio FAST!

     Listen More Sell More Volume Two: The Mechanics of Selling picks up where the first book ends, teaching how to control prospects to close more sales faster.

     Listen More Sell More Volume Three: How to Handle Objections with Tone delivers advanced sales understanding and skills. Due early in 2021, it finalizes the series.


I love Listen More Sell More because it's SIMPLE and boils sales down to its essence. While it is so simple a 12-year old could do it, the exact method is something I never read in any other book ... sheer genius! Whether you sell or persuade people for fun or for profit, I give this a five-star rating.” -- Marlon Sanders, MS Products

“Sales is the life-blood of your business, so if you don't want to "SELL" … get this book and learn to LISTEN!” -- *Tracy Repchuk, 7-Time #1 International Bestselling Author

Listen More Sell More grabs the reader by the lapels and insists on being put into action ... simple, direct, easily absorbed, and applied. Readers will actually sell better, sell easier, and come to sell artfully.”   Karen Nelson Bell, best-selling author, Nothing Down for Women.

Listen More Sell More is a very good book for people who are looking to develop their skills in salesmanship.”  — Patrick Valtin, President/CEO, New Era Management International

“This book REMOVES the ‘effort’ and that little sensation of panic you can get in sales.” — Kathy Sweigart, Personal Consultant

“Thank you for Listen More Sell More. I could not give a higher recommendation than you or your teaching methods.”  -- Rob Crisp, RE Broker


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