Books by Biographer/Novelist/Ghostwriter Ronald Joseph Kule

Sales Training Books by Ronald Joseph Kule


How My Career Began & More...

     In 1970, having demonstrated door-to-door sales success to the company's owners, they offered me a sales crew of eight to manage, which I quickly grew to 22 people. To help them sell better - we all were paid by straight commission, I developed an easy-to-learn approach that shot my team up to Number One Crew for several months in a row.       

     By sheer coincidence, my basic method closely matched an ad-copywriting formula developed in 1898 by advertising giant E. St. Elmo Lewis, whose accomplishments led to his posthumous induction in the Advertising Hall of Fame. 

     Combining added data about how-to-study (any subject), the actual definitions of basic sales-related words, practical sales exercises that I developed, and real-life stories from my sales career into sales-training books lead to international acclaim. Over the next 20 years, I taught my way to scores of other sales beginners and professionals and many sold better than ever before, even in other countries!

    Listen More Sell More:

      Using this approach in my personal sales throughout my 39-year sales career, I always performed among the Top Five at any company I represented, selling products and services in-home, to consumers in offices, to restaurateurs in 60 cities, and B-2-B to community bankers, credit union managers, auto dealers, community hospital directors, and various Boards of Directors throughout 49 U.S. states and five provinces of Canada.  At my last sales position, I was #1 in Sales for 18 years in a row, representing a multi-million-annual-sales, international media production company.

The LISTEN MORE SELL MORE Sales-Training series:

     Easy-to-read-and-learn text, true stories from my career, and hands-on skill exercises make LISTEN MORE SELL MORE sales-training books and courses arguably the most fundamentally correct approach to selling available anywhere today!

     Listen More Sell More Volume One: The Anatomy of a Sale includes a killer closing technique that can drive UP anyone's closing ratio FAST!

     Listen More Sell More Volume Two: The Mechanics of Selling picks up where the first book ends, teaching how to control prospects to close more sales faster.

     Listen More Sell More Volume Three: How to Handle Objections with Tone delivers advanced sales understanding and skills. Due late in 2021, it finalizes the series.


"I love Listen More Sell More because it's SIMPLE and boils sales down to its essence. While it is so simple a 12-year old could do it, the exact method is something I never read in any other book ... sheer genius! Whether you sell or persuade people for fun or for profit, I give this a five-star rating.” -- Marlon Sanders, MS Products

“Sales is the life-blood of your business, so if you don't want to "SELL" … get this book and learn to LISTEN!” -- *Tracy Repchuk, 7-Time #1 International Bestselling Author

Listen More Sell More grabs the reader by the lapels and insists on being put into action ... simple, direct, easily absorbed, and applied. Readers will actually sell better, sell easier, and come to sell artfully.”   Karen Nelson Bell, best-selling author, Nothing Down for Women.

Listen More Sell More is a very good book for people who are looking to develop their skills in salesmanship.”  — Patrick Valtin, President/CEO, New Era Management International

“This book REMOVES the ‘effort’ and that little sensation of panic you can get in sales.” — Kathy Sweigart, Personal Consultant

“Thank you for Listen More Sell More. I could not give a higher recommendation than you or your teaching methods.”  -- Rob Crisp, RE Broker

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