Listen More Sell More Series By Ronald Joseph Kule

 Back Story/Description

In 1970, I began a sales career to support my writing career. Pushed into sales management to manage a crew of 22 salespeople, I researched and developed an efficient approach to selling and to sales training to help my team become #1 and stay there.  It worked. Consequently, I published some of the data as a softcover book, Sell Better Sell Easier Sell Anything Artfully.

By sheer coincidence years later, I discovered that my unique approach almost matched word for word an ad-copy formula written in 1898 by advertising giant E. St. Elmo Lewis. His accomplishments led to his posthumous induction into the Advertising Hall of Fame.

Lewis' ad-writing formula swept our nation's sales industry in the early years of the 20th century.  In the post-World War I vacuum, psychology infiltrated sales training and books, resulting in the omission of correct, basic data, definitions of key words related to selling, and a general use of the formula that had proven earlier to be so popular and effective! 

My updated formula and book is arguably the most fundamental sales training for how to predictably sell easily and well.  Here are the correct, rock-bottom basics of how to sell anything... set in a format that is easy to follow and learn.

The formula first envisioned by Lewis is enhanced and added to with my exclusive, role-play exercises (training drills).  My Listen More Sell More, the first of a three-book series, delivers MORE than what is expected, including a killer closing technique!

Author-signed copies of the first book in the series are available exclusively at this site. The second and third books of intermediate- and advanced-level sales technologies are slated for release late in 2015.


Listen More Sell More grabs the reader by the lapels and insists on being put into action.  The unique format makes Kule’s book simple, direct, easily absorbed, and applied. Readers will actually sell better, sell easier and, perhaps like the author himself, come to sell artfully.”   Karen Nelson Bell, best-selling author, Nothing Down for Women.

“Ron Kule has written, rather sculpted, a book on a subject— sales—often considered to require great effort. Listen More Sell More not only provides the FUNdamentals (note the first three letters) of sales, but presents them in an easy to understand, easy to apply and, I should add, artful format.  There are ‘sales gems’ throughout the book which, as a whole, is a ‘must have’ for every salesperson’s sales kit.” — Arte Maren, international corporate trainer and author of The Natural Laws of Management: The Admin Scale

Listen More Sell More is a very good book for people who are looking to develop their skills in salesmanship.”  — Patrick Valtin, President/CEO, New Era Management International

“The difference between the data in this book and other sales books is its simplicity and applicability. Kule’s book REMOVES the ‘effort’ and that little sensation of panic you can get in sales, where you feel you have to say all the right things to close the person standing in front of you and make sure they buy now!” — Kathy Sweigart, Personal Consultant

“If you really want to know what makes certain salespeople very successful, and others not, then you better read and do the sales-training drills in Ronald Joseph Kule’s incredible sales-training book, Listen More Sell MoreThe author has taken the process of selling, which can be quite complex and which is not often fully understood, and made it into something simple to do. This is invaluable for any business. My hat is off.” — Marten Runow, Chairman, Performia International

“Ron, thank you for your dedication of your talents in assisting our company’s growth.  The techniques you have developed and the skill set you employ in your successful sales efforts, you now teach in your sales training book, Listen More Sell More. I could not give a higher recommendation than you or your teaching methods.  Thank you for your professionalism, integrity and friendship.”  -- Rob Crisp, President, Wellife Global   

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Copyright 2014 by Ronald Joseph Kule and KuleBooks LLC. All Rights Reserved.