The Problem with Salespeople: Most are either under-trained, over-trained, wrongly trained, poorly trained, incorrectly trained or simply untrained! 

83 percent of salespeople do make some sales, some of the time... but of the stellar 17 percent, less than a handful can sell or close sales predictably well.

Most sales managers count on the mere handful, hoping the others will make some sales before they get fired or leave.


This training problem hurts both sides and it won't go away until something changes. But it's not the salespersons' fault.

You see, fundamental data have gone missing from other training methods and approaches to selling. Were this not so, the majority of salespeople would perform FAR better; given fundamentally sound sales-training, the greatest percentage would perform better than they consider possible; even the best producers' numbers would go way up.

Fortunately, it IS possible to train salespeople well. We have proven that salespeople CAN be trained to perform better and to close more sales once they experience the RIGHT data and PRACTICE what they've learned.

    Our training method cannot be found anywhere else! We target and improve the exact skills salespeople MUST use to open, control, and close EVERY sales opportunity.

    "If you really want to know what makes certain salespeople very successful and others not, then you better read and do the practical drills in this incredible sales book, Listen More Sell More." -- Martin Runow, Chairman, Performia International.

    Our trainees learn:

    • key sales-related word definitions;
    • how to LEARN; how to STUDY and how to APPLY the training materials;
    • the eight steps every salesperson must CONTROL to close a sale;
    • when to begin closing... and when not to! 
    • how to close more effortlessly;
    • how NOT to be an obnoxious, overbearing salesperson; and...
    • the Million-Dollar Closing Question definition! 

    All within the pages of our sales manual, Listen More Sell More. 

    Author Credentials:

    Ronald Joseph Kule is an award-winning salesman and sales trainer with 39 years of experience in international sales and sales management. At his last multi-million-dollar sales position, he was #1 in Sales for 18 years in a row and first to win the coveted Top Gun trophy. Later, he received recognition as Top Trainer in Tampa Bay for a network-marketing organization. He has also coached hundreds of sales people. Kule's trainees agree: "Using the Listen More Sell More sales approach is not only better for me, but better for my prospects and customers.

    International Consultants Recommend This Book!

    "Very good book for people who are looking to develop their skills in salesmanship." -- Patrick Valtin, Founder, New Era International.

    “An excellent aid for training salespeople is Listen More Sell More by Ronald Joseph Kule. There are many books on sales which are motivating and inspiring; they create a desire to sell; but, this is special... it is a practical guide with detailed exercises that help improve sales skills... These workouts allow sellers to cope with the difficulties and then successfully close deals.”   — Alexander Visotsky, Business Development Consultant, Founder & CEO, Visotsky Consulting, New York City, NY.

    “Ron, thank you for your dedication of your talents in assisting our company’s growth. The techniques you have developed and the skill set you employ in your successful sales efforts, you now teach in your sales training book, Listen More Sell More. I could not give a higher recommendation than you or your teaching methods. Thank you for your professionalism, integrity and friendship.” -- Rob Crisp, Real Estate Executive & former Network Marketing Blue Diamond


    Get rid of your butterfly stomach, mind-wrenching selling fears and too-empty bank account! Don't hesitate. Learn to sell better and easier today.


    * * *

    Behind the Book

    In 1972, the author developed a fundamentally different approach to sales, which he tested on his (then) 22-person sales crew.  They ended up #1 in company sales for months. Throughout his 39-year sales and sales-management career, the author discovered that others sold better and easier when managed and trained his way

    Later, researching 19th-century advertising, the author uncovered an ad copy, writing formula, which had been wildly popular among American salespeople in the early 1900's. That formula's success corroborates and validates the author's work today. 

    More than a book, Listen More Sell More includes a complete, step-by-step, sales-training course laid out on a checksheet. (A checksheet is a format followed in exact sequence. Trainees attest, upon completion of each checksheet item, that he/she understands and can apply what was just learned.)

    "LISTEN MORE SELL MORE grabs the reader by the lapels and insists on being put into action..." -- Best-selling author, Karen Nelson Bell, Nothing Down for Women.

    "Kule doesn't spoon-feed his trainees a sales pitch or technique to memorize; instead, he requires interactive practice and drilling. Among his exclusive, author-developed training drills are found entertaining, true-life sales stories from his career." -- Sherry Goodman, Jewelry Designer.

    LISTEN MORE SELL MORE delivers 100-percent understanding of the correct basics that underlie every sales opportunity.